That's what we used to call Fiber One when my gram would eat it every single day for breakfast. It does kinda look like little turds. And I certainly never thought I would be eating such a thing. Don't get me wrong, I'm not saying it's good, but it's doable. And mixed in with the cottage cheese and jam, it's actually fairly easy to ignore the fact that I'm eating bran cereal. You also have to love that 1/2 cup is 0 pts. Plus, it sticks with me for several hours. That's what I call a decent breakfast.